Wisdom from Ken Schmidt, Harley Davidson's marketing chief that engineered the turn-around of the company in the mid-80's and speaker at this year's Ingram Micro National Sales meeting:

--"Make a different noise."
--"Don't be rational."
--"When everybody's saying the same thing, no one is listening."
--"Make people feel good about themselves, give them something to belong to."
--"When what we see matches what we've been lead to believe, we believe even stronger."
--"World class product is not enough to compete with."
--"I'd rather have my sister in a whorehouse than my brother on a Honda."


This guy, best chapel speaker EVER!